is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle, without the stress or extremes. Simple has had over 17 million downloads and more than 300,000 5-star reviews, and has helped millions lose weight successfully and sustainably. We’ve been recognised as Best Virtual Coach and one of the Top 100 AI companies, all thanks to a dedicated global team driving real impact. We’re looking for an experienced Senior Growth Product Manager to own conversion to purchase across our full acquisition funnel.
That covers traffic intent, quiz onboarding, the web paywall, offers and upsells, and the hand-off into the app. You’re also accountable for the quality of that revenue: refunds and first renewals.
You set direction and run the team’s experimentation engine, and you still go deep into the data and the funnels yourself.
Own the core metrics: conversion to purchase and incremental revenue, along with the quality of that revenue (refunds, first renewals).
Work with performance marketing on creative strategy and messaging, so the promise a user sees in the ad carries through into onboarding and the offer.
Use UX and sales psychology where it fits (personalization, social proof, urgency, storytelling) to raise the perceived value of the outcome and reduce friction at the decision point.
Work with analytics, engineering and product teams to ship end to end, and prioritise by revenue impact.
End-to-end ownership of a web-to-app or web subscription funnel with real paid traffic (≥ $[X] a month in spend), and numbers you moved.
~ Working knowledge of paid acquisition (Meta, TikTok, Google and others): how a creative or channel change shows up in your funnel.
~ Deep hands-on experience with A/B testing, including warm-up strategies, and the judgement to know which results to trust.
~ You dig into behavioural and payment data yourself and can build and work with growth models.
~ Results-driven, comfortable in a fast-moving environment, and you iterate quickly based on data and feedback.
You care about user experience and revenue equally, and you don’t treat them as a trade-off.
You have a good instinct for where growth is hiding, and you combine data with creative problem-solving to get it.
Competitive salary package commensurate with experience, plus stock options
~ The equipment you need to do your job
~ 21 days annual leave, plus bank holidays
~ Office in Limassol (hybrid) or a remote option for candidates residing outside of Cyprus