The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.
Responsible for executing and optimizing the digital category experience on Whitecap.com. Supports the strategy and execution of digital merchandising initiatives that improve product discovery, customer experience, conversion, and sales. Works closely with Category Management and Product Marketing, translating category strategies, product launches, and promotional priorities into best in class digital experiences across navigation, site merchandising, and product presentation. Blends data analysis, site execution, and cross functional collaboration, and serves as a foundational talent pipeline for future digital merchandising leadership.
Execute day to day digital merchandising activities aligned to the broader category and eCommerce strategy. Support on site merchandising for assigned product categories, including navigation, taxonomy, filters, product placements, and cross sell/upsell strategies.
• Ensure accurate, compelling, and complete product presentation across product detail pages (titles, attributes, content, imagery, and recommendations). Translate offline and marketing led category strategies into optimized digital experiences that drive discoverability and conversion.
• Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey. Support testing efforts (A/B tests, pilots, and experiments) focused on conversion, engagement, and product discovery improvements.
• Monitor performance at the category and product level, leveraging analytics to identify trends, risks, and growth opportunities.
• Produce regular reporting on merchandising KPIs such as traffic, engagement, conversion, and sales performance.
• Turn data into actionable insights and recommendations for the Senior Manager and cross functional partners.
• Maintain merchandising standards, digital taxonomy rules, and product data quality in partnership with PIM, Product, and IT teams.
• Support process improvements that increase efficiency, accuracy, and speed of execution across digital merchandising workflows.
May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.
Typically requires overnight travel less than 10% of the time.
Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Two to four years' experience in eCommerce, digital merchandising, digital marketing, commerce, or related field.
Strong analytical mindset with the ability to interpret data and translate insights into action.
Interest in eCommerce, digital customer experience, and online shopping behavior. Experience with web analytics tools (e.g., Adobe Analytics, GA).
Familiarity with CMS, commerce platforms, or PIM systems preferred. Comfort with Excel and PowerPoint for reporting and storytelling.
Exposure to site search, taxonomy, SEO, personalization, or testing tools is a plus.
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