Dealership:L0105 Lithia Home Office
Manager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People , and a strategy that creates possibilities and pushes us to reach our potential.
We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across, Virginia, Tennessee and South Carolina. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.
If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.
Regional Travel Required
Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
Drive performance : Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
Develop programs and campaigns that strengthen retention and enhance the customer experience
Leverage data: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
Oversee content and campaigns that drive engagement and performance
Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
Strong understanding of performance marketing, customer lifecycle, and retention strategies
Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
Medical, Dental and Vision Plans
~ Paid Holidays
~ PTO: 80 hours at time of hire
~ Short and Long-Term Disability
~ Paid Life Insurance
~401(k) Retirement Plan
~ Employee Stock Purchase Plan
~ High School graduate or equivalent, 18 years or older required. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Responsibilities
Lead strategy and operations for Retail Marketing across multiple stores
Drive data-driven marketing initiatives and performance reporting
Collaborate with dealership leaders to influence decisions
Qualifications
Bachelor's degree or equivalent
Experience in automotive marketing or multi-location retail marketing
Proficiency in Google Analytics, CRM tools, and reporting platforms