SALARY: $106,400 - $126,350, bonus and long-term incentive eligible
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. The Trade Marketing Manager is responsible for bringing the AB portfolio to life across wholesalers, retailers, venues, and events. The role combines trade marketing, activation, sponsorships, and execution leadership. It requires strong organization, creativity, communication skills, and flexibility to support nights and weekends for events and activation.
Lead On-Premise strategy and local execution of plans.
Own On-Premise channel performance and identify execution opportunities with wholesalers.
Brand planning / Sampling execution / Event and venue activations
Own local sponsorship negotiations and activation budgets.
Manage mobile asset deployment and support venue CAPEX execution.
Lead implementation of brand programming in Off-Premise channels to drive volume and share growth.
Bachelor's Degree required
Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
High level of company products and beer industry knowledge
Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
Strong organizational & planning skills
Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Effective time management in planning daily routines, wholesaler visits, and event activations
Willingness to be flexible with schedule based on needs of business
Sales and/or marketing experience, preferably in the beverage or consumer products industry
Thorough knowledge of AB sales and marketing strategies and procedures
For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
~ Life Insurance and Disability Income Protection
~ Generous Parental Leave and FMLA policies
~401(k) Retirement Savings options with a company matching contribution
~ Free Beer!